BRAND IDENTITY / PACKAGING / E-COMMERCE / RETAIL
Zaataro is a fictional zaatar brand developed as a cohesive identity and packaging system for retail and e-commerce. Rooted in Levantine food traditions, the project emphasizes sustainability, sourcing transparency, and cultural awareness while presenting the product through a contemporary visual system.
Brand Identity
Design Approach
The visual system combines a customized wordmark, logo, botanical watercolor imagery, and a restrained natural palette. Color distinguishes the three product variations while keeping the line visually consistent.
Packaging Development
Research into contemporary packaging, sustainable materials, shipping weight, and product visibility informed the structure. Cardboard was selected as a lightweight alternative to glass, and the front window keeps the product visible to the customer.
E-commerce and Social Applications
Shopify
Etsy
Social Media
The brand system was extended to a Shopify site, an Etsy storefront, and social media, showing how the identity adapts across customer-facing digital touchpoints.
Retail Application
Shelf talker and mini-poster applications translate the packaging identity into a retail setting. Together with the e-commerce and social applications, the project demonstrates a consistent brand experience across physical and digital touchpoints.